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We’re Hiring

Global Leader (Director+) of
Demand Generation & Revenue Marketing

The Position

As the Leader of Demand Generation & Revenue Marketing, you will lead a team of Demand Generation specialists in developing and be hands on in executing Theta Lake’s growth and digital marketing strategy. You will create comprehensive campaigns and leverage data-driven decision-making to engage enterprise prospects and customers. Collaborating closely with the marketing and sales teams, you will develop go-to-market plans that deliver outstanding results. This strategic leadership role requires a deep understanding of performance marketing, demand generation, and operations and a proven track record of driving business growth. This role reports into the SVP of Global Marketing.

Responsibilities: 

  • Develop full-funnel, multi-channel demand generation and growth strategies to drive significant pipeline and revenue growth in collaboration with sales and marketing teams
  • Own and optimize the digital and performance marketing strategy across various paid channels throughout the customer lifecycle
  • Create and execute the website strategy, with a focus on SEO and Conversion Rate Optimization
  • Develop account-based marketing strategies to engage target accounts in partnership with Sales
  • Plan and execute global integrated campaigns in collaboration with Product Marketing, Content, Partner, and Events Marketing to acquire, engage, and nurture prospects and customers
  • Foster a culture of experimentation and leverage data-driven decision-making to drive growth
  • Oversee the nurture process across digital properties to accelerate the sales cycle
  • Partner with Sales and Revenue Operations on lead qualification and pipeline management processes
  • Utilize data and analytics to guide marketing effectiveness, owning key metrics and KPIs linked to business goals like pipeline growth and ROI
  • Collaborate with Sales, Marketing, and Customer Success leadership to influence decisions within the go-to-market organization
  • Drive efficiency and effectiveness by leveraging key marketing tools and technology
  • Stay informed on industry trends, competitor activities, and emerging technologies to identify new demand creation opportunities and address market challenges
  • Build, mentor, and lead a high-performing team, contributing as both a leader and team member
     

The Company

Theta Lake is the only communication compliance vendor directly financially backed by the leaders in unified communications including funding by Zoom, Salesforce, RingCentral, and Cisco as well as Wells Fargo and tier 1 venture firms including Battery, Lightspeed, and Neotribe. Theta Lake is also the only vendor with a 4.9 out of 5 star and a 100% Would Recommend ratings for enterprise information archiving from customers via Gartner Peer Insights as well as the only vendor with patents for unified communication compliance and security. Theta Lake works with security focused and regulated organizations to solve their communication capture, archiving, proactive compliance risk detection, and surveillance needs.

Read more: https://thetalake.com/

Location and How to Apply

  • Remote
  • We cannot sponsor visas at this time. Please do not apply if you are on a visa for the US.
  • To apply, please contact us at careers@thetalake.com.

Compensation

$175,000/year to $220,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, location and market conditions. Compensation details listed in this posting reflect the base salary only, and do not include commission, equity or sales incentives, if applicable. In addition to base salary, Theta Lake offers a comprehensive benefits package that includes medical, dental, vision, life insurance, long-term disability, 401(k), and health and dependent care flexible spending accounts.

We have these characteristics and like to work with people who do too:

  • Excellent communication and presentation skills, with the ability to effectively convey complex concepts to technical and non-technical audiences
  • Results-oriented approach with a focus on achieving revenue targets and driving growth
  • Self-motivated and able to work independently, as well as collaboratively within cross-functional teams in a fast-paced, startup environment

We’re most excited if you also have some of these skills (or are ready to learn):

  • Minimum of 10 years of experience in demand generation/performance/ digital marketing leadership roles, preferably focused on enterprise segments
  • Strong networking and relationship-building skills with the ability to establish and maintain strategic partnerships at all levels of the organization – both internally and externally
  • Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions

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